Gluten-free is all the rage. It hasn't quite reached the level of hysteria that fat-free once did (ahem, Snackwell's), but it's close. Here's the deal. Unless you have celiac disease, gluten (the protein in wheat) isn't likely causing you any grief. We humans were plucking wheat berries long before we started to hunt. We were not very skilled hunters at first, so we ate a lot of wheat berries. Saying gluten is the source of our current dietary problem is just as misplaced as when we laid the blame on fat.
I'm gluten-free, but I'm not gluten-free. Let me explain. Gluten means wheat. Wheat means processed food. So, to me, gluten-free is just a natural result of eating whole foods. That's where the big win is. What's the wrong kind of gluten-free? You guessed it - all the processed gluten-free crackers, cookies, breads, etc. That's the same misguided approach as fat-free (high sugar) was. Sorry, Snackwell's... but you deserve a beating for what you did to us.